If you want to improve your Google rankings,
what do you do?
Influential Ranking Factors Google Doesn’t Want You to Know About
You build links, you improve your on-page SEO, and you try to improve your user metrics.
Those are the three main things you can do. There’s another key strategy that can really help increase your rankings.
I’m Vashif, and today I’m going to talk
About the Effective Ranking Strategy that Google doesn’t want you to know about.
If you go to Google Trends and you type in IT World Technologies, and you select the entrepreneur, right, because there are many IT World Technologies, you’ll notice there’s a lot of spikes in my graph.
What are those spikes? It’s spiked showing that people are typing in my Company name. The more people that are googling my company name, because that’s also my domain name, itworldtech.com, that’s more people looking for my brand.
The More Searches For Your Brand The Higher Your Rankings Are
The more people looking for my brand, it shows google, hey, this brand is popular. If a brand is popular, what do they do? They rank you higher. I used to rank on page two for the key term”online marketing” and now I rank on page one. There’s only one key difference. My content didn’t change. I didn’t generate more backlinks. All that happened was more brand signals.
Brands Singles Are Memory Markers Thet Function As Mental Shortcuts
More people are googling for IT World Technologies and that shot up my rankings. How do I know this? I artificially inflated my brand signals. I had a lot of people on Instagram and Facebook hold up signs that said “Who is IT World Technologies?” When people are holding up their sign and thousands and thousands of people are seeing it every single hour, it causes more searches. That causes people to google my name, click on my result, and it shows Google that hey, this brand is popular.
When a Brands is Popular Google Places It Higher In Search Engine
When a brand is popular, Google naturally places it higher. Now granted, if you artificially inflate your brand signals and it goes down afterward, your rankings will drop as well.
But if you can keep creating Good Content, Video, Audio, whatever it may be, offer an amazing product or service, people will keep coming back and typing in your brand name.
That’s a key to longevity. Here’s why they do this:
Let’s say you take BMW and General Motors.
They both produce cars, but how should Google know which site to rank higher?
Sure, on-page SEO?
Well, after a site has millions of backlinks, does it matter? No. But if three times more people type in the one-car brand over the other, it shows Google that everyone prefers a specific car brand, so it should rank higher for the term cars. That’s why brand signals are really important. Continually try to build your brand. Don’t just optimize your on-page and off-page SEO, really focus on building a strong brand like McDonald’s, American Express, VISA, Nike. When you do that, your rankings will also go up.
Conclusion – Continuously Optimize Your Brand
I’m An Experienced Freelance SEO Expert UK And Professional PPC Specialities UK.
And that’s what you need to do to drastically grow your traffic. If you need more help increasing your Branding, increasing your traffic, check out my ads agency IT World. And of course, if you enjoyed the Blog like it, share it, tell other people about it.
Thank you for reading, and I look forward to seeing you Tomorrow.