Importance of Building a Brand | How to measure the size of your brand?
When you think about McDonald’s, Burger King, and IT World, what comes to your mind? Apple, right? That’s Brand. Branding Your Business Read Now
Branding is Important for your Business
Every company dreams to have a brand like Pepsi, Apple, McDonald’s. If you can have one of those brands, you’ve created a multi-billion dollar company.
When do you want to go get a credit card you don’t Google, “Hmm, what kind of credit card should I get? Or, who should I get a credit card from?” You already know you can call up Visa, you can go to your bank and get a Visa card, or you can ask someone for an American Express credit card, whether you go to AmericanExpress.com or you hit up your local bank. That’s branding.
You see, the power of branding is all about anchoring yourself into a specific term.
American Express and Visa have anchored themselves into the credit card market. If you look at Kleenex tissues, when people are talking about issues, a lot of times they’re thinking about Kleenex. It’s so effective, their brand is so powerful, that most people don’t even say, “Hey, I need a tissue,” they’re like, “Hey, can I have a Kleenex?” It’s how you’ve anchored yourself into a specific term or feeling or emotion, and that’s what you want to convey with your business.
It’s not just about getting traffic from Google or social media, it’s all about connecting your name or your company name with a specific service. You want to do communications within your corporation, you’re going to use Slack or Skype. They brand themselves for being amazing products for those kinds of problems.
What Problem Can You Slove-
So think about what kind of industry you’re in, and figure out what kind of problem that you can solve for people. Once you’ve figured out your problem, use your branding and hammer down your solution. The moment you can keep feeding your solution down everyone’s mouth, eventually, they’ll know that, hey, your company does this one specific thing. Want to buy anything affordable and get it delivered to you fast, you go to Amazon. It’s that simple. Why? Because they push that messaging down everywhere, and that’s how you build a big company. Google, Facebook, Instagram, Twitter, they’re not going to be the main source of your revenue, your brand is. And that’s what lasts in the long run. I remember I was talking to my business partner mike one day, and Mike was like, “Hey, did you hear about Warren Buffett’s yearly letter to all of his companies?” Because he’s invested in a ton of companies. He writes a simple one-page letter. Why? Because he knows that if he writes five or six pages, these CEOs are too busy to read them. He always mentions to these companies that when you’re in a tough position and you have to either choose more money or protecting your brand, go with protecting your brand, because, in the long run, that’s what will create a bigger company.
If Warren Buffett tells you that branding is really important and you should focus on that more than the dollars that you could make in the short run then that should be enough for you to go out there and try to build an amazing and big brand.
Free Tool to Use-
Now, if you want to measure how big your brand is, go to Google.com/trends and type in your company name. If Google doesn’t show any results, that means your brand’s small. If they’re starting to show some results, and it’ll be in a graph format, you can see if it’s flat, if it’s climbing or declining. That’ll tell you how good you’re doing from a brand perspective. Your goal should be to get that to continue climbing up and to the right. That means that your brand is continually rising. Just look at IamVashif. If you type in IAMVashif into Google Trends, you’ll see my graph overall is climbing up and to the right. Sure, there are some huge spikes here and there, and that’s what happens when you get press or some mentions, or interviews, or magazines and stuff, or even TV stuff. But, overall, as long as it goes up and towards the right, you’re doing well. If not, that means you’re not doing enough marketing. If you feel you’re doing enough marketing, that means people aren’t connecting with it. You’re not using enough emotions. You’re not using enough storytelling. You’re not connecting with the people that are looking at your marketing or your advertisements.
I’m An Experienced Freelance SEO Expert UK And Professional PPC Specialities UK.
And that’s what you need to do to drastically grow your traffic. If you need more help increasing your Branding, increasing your traffic, check out my ads agency IT World. And of course, if you enjoyed the Blog like it, share it, tell other people about it.
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