When someone lands on your website and they don’t know about you or your business, where do you think they go? They go to your about page. That’s one of the most important pages on your website. It’s not going to be the most visited page, but it’s going to be the page that determines if someone’s going to stick around and come back or leave.
How to Create an Effective About Us Page
Hey, Everyone. I’m Vashif, and today I’m going to teach you how to create an effective about page. Personal and Company. So the first thing you need to do is connect with your readers or visitors. Whether it’s a page about you or a page about your brand, you need it to create a story. That’s how you connect.
If you go to the iamvashif.com about page, it’s https://iamvashif.com/about-me-best-freelance-seo-consultant-in-uk/ you’ll notice that I create a story.
I break down who I am, what I teach, and how my mission is to help you.
Without doing that, I wouldn’t connect.
As you can see, because I’ve connected with people within a 30-second video, you’ll notice that there are hundreds and hundreds of comments on that page.
Now, the funny thing is, is if you scroll all the way to the bottom and in the bottom right you click a flag, right?
Instead of a US flag, you click on the Portuguese or Brazil flag, or whatever it may be, you’ll notice the about page in different languages.
I also connect with people in different languages.
A video, even though that video is transcribed, in essence, it’s translated with subtitles, it still has hundreds of comments.
Because I’m creating that emotional connection.
That’s the power of storytelling. It doesn’t matter what language someone speaks, if you can create amazing stories and connect with people, then they’ll be engaged, they’ll continually come back, they’ll be loyal.
As they’re loyal, what you’ll notice is they’ll tell other people about your business, they’re more likely to buy products and services from you.
Just like how you’re loyal with, let’s say, Amazon or Facebook or Google, right? No one really uses Bing.
They have really good results as well.
But, you’re more connected to Google, because it’s been around longer, you know it works, and they don’t have a ton of stuff going on within their web pages.
That’s why people started using Google, it was a clean, simple search engine, with amazing results.
Now, with your about page, you need to doa few things.
One, we mentioned doing storytelling, so that shows you connect with people.
Stories go down from generation to generation.
Talk About How You Are Going To Help The Visitor
The next thing you need to do is not just talk about your business, but you need to talk about how you’re going to help the visitor who’s coming to your website.
If you don’t help them, there’s no point for them to stick around.
It’s not about you, it’s about them. Always put other people before yourself.
The third thing you need to do is be very impactful.
What I mean by being impactful is, you need to connect by using adjectives, words that convey emotion, power words, right?
When you do this, you’re more likely to connect with people versus just using text that’s boring.
That’s why if you look at my story, I talk about how my goal’s to help people who aren’t making that much money, people who are starting off, because I started that way, right?
I’m conveying that throughout the messaging.
You also want to keep it short, that’s the fourth thing.
If it’s too long if your about page has more than 500 words, or it is more than let’s say a two-minute video clip, you’re going on too much and you’re going to get a big drop-off.
The fifth thing you need to do is leave an action point.
Most people on their about page, just say, “Hey, this is me and that’s cool, check it out.” Well,
what is there to do after people read it?
Should they check out your products?
Should they check out your services?
Should they leave a comment?
Give them some direction. By doing that, they’re more likely to connect and go from being a visitor or a reader into a customer.
That’s how you create an effective about page.
I’m An Experienced Freelance SEO Expert UK And Professional PPC Specialities UK.
And that’s what you need to do to drastically grow your traffic. If you need more help increasing your Branding, increasing your traffic, check out my ads agency IT World. And of course, if you enjoyed the Blog like it, share it, tell other people about it.
Thank you for reading, and I look forward to seeing you Tomorrow.