You’ve heard of Google PageRank and you’ve heard of domain authority. If you want to grow your search engine rankings and sales, which one should you be focusing on?
I Am Vashif, and today I’m going to teach you why domain authority is more important than Google PageRank. s
Google PageRank is a number from zero to 10 and the algorithm for Google PageRank was created by one of their founders, Larry Page. The problem with Google PageRank is it doesn’t update frequently. Years and years ago, it was used a lot by Google in which websites that had a zero weren’t that authoritative, and websites with a 10 were super authoritative.
For example, Google is a 10. Your website may be a four, or a five, or six. The problem with PageRank is, again, as I mentioned, it doesn’t really get updated frequently. So as an SEO when you’re doing changes to your website and you’re trying to grow your rankings, are you really going to wait six months to a year for Google to update that page rank number to figure out if you’re doing better or worse?
Probably not. It’s not a good indicator because of how long it takes them to update if you’re doing better or worse. The real key metric is are your rankings and traffic going higher? But, again, it takes a long time for your rankings and traffic to go higher.
If you look at IamVashif.com, I rank on page one for the term “online marketing.” I also rank on page one for the term “SEO.” It’s not like I did something special to rank really high out of the blue. Instead of what happened, it took six months, a year, and even a year and a half to rank for some of these key terms.
But the leading indicator that showed me that I was doing well is that my domain authority continually started to increase. Now, there are two main sites that you can goto to figure out your domain authority. Open Site Explorer and Ahrefs.
Open Site Explorer is free, Ahrefs costs money. Open Site Explorer’s also limited, so after a few usages, they’re going to limit you and they’re going to be like, hey, you need to pay to use more of it. Nonetheless, they both update their number frequently. I personally prefer Ahrefs.com because it is updated more frequently than MOZ.
MOZ owns Open Site Explorer, so it’s up to you what you want to use, but try to focus on your domain authority. It goes from a scale of zero to 100. The higher up you go, the better off you are, and when you’re doing your link-building efforts, try to go after links from sites with domain authorities that are larger than yours. By doing that, your rankings and traffic are going to increase at a much quicker pace.
Thank You for Reading…