7 Blogging Tips That Will Make Your Blog Successful (Storytelling Techniques)
Blogging is popular. Everyone’s already doing it.
You’re probably already doing it.
But you know what?
Compared to 5, 10 years ago, blogging is so common that people don’t even read all the blog posts right now.
8 out of 10 people will read your headline, but only 2 out of 10 will click through and read your article.
That just shows that people are desensitized to blog posts, and they’re not really reading them.
How to Write a Blog Post People Actually Want to Read?
I’m Vashif, and today I’m going to teach you how to write a blog post that people will actually read.
So if you’re going to write a blog post, there are few things that you need to know.
Step 1- You and I
Write with the words “you” and “I”. If you don’t include the words “you” and “I”, people aren’t going to feel that it’s a conversation.
If they don’t feel that it’s a conversation, they’re going to think of it as, like, a college lecture, and they are going to leave.
When you’re more conversational with people, they are more likely to engage, read, and respond.
Step 2- More than 5 and 6 Paragraphs
Your paragraphs can’t be more than five or six lines.
The moment they’re more than five or six lines, it’s just overwhelming.
People don’t want to go through that.
If you look at iamvashif.com, you’ll even notice that a lot of my paragraphs are only two or three lines.
I even have some paragraphs that are only one line.
Step 3- Use SubHeadings
Subheadings break down sections within your blog post, so it makes it easier to skim.
Without subheadings, people won’t be able to get the gist of your content without reading the whole thing, which means you’re going to get fewer readers.
Through subheadings, people can go down to the section of the blog post that they want to read, and read that area, and keep scrolling through.
Step 4- Write an Every Blog Conclusion
Make sure you use a conclusion,
Write a conclusion every time you create a blog post.
And label that conclusion, “conclusion”. It keeps it really simple.
People can scroll down, read your conclusion, know what your blog post is about, and decide if they want to scroll back up and read the rest.
I know that sounds weird, but that is actually is the visitor/reader pattern when they’re scrolling through and reading your blog post.
A lot of people go down, read the conclusion, then go back up.
Adding a Conclusion to Blog Post Help Reader to Read More
Step 5- Information
With your blog posts, make sure you cite your information.
Don’t just come up with the facts and data without citing them.
If you do that, people are going to call B.S.and not come back.
Step 6- Use Relevant Photo
Use photos. As they say, “A picture says a thousand words.”
If using graphics and images to explain the message that you’re trying to convey, people are much more likely to read and stick around.
Step 7- Thorough and Actionable
Make sure your article is really thorough and actionable.
If someone reads your article and they’re like, “Oh, cool, I know I can go do something after reading this,” they’re going to be like, “Great, I should keep reading the content.”
I once googled “how to install a bidet”, and I came up with an article that didn’t even teach me how to install a bidet.
Never went back to that site.
And that site is called
“How Stuff Works”.
Their articles weren’t informative, weren’t actionable, so I was never going to read them.
If you follow those tactics, you’re going to create blog posts that people actually want to read.
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