What is the Bounce Rate?
So what is bounce rate, and how is it calculated?
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
So, how do you figure out what your bounce rate is?
It is pretty simple to locate if you have Google Analytics enabled.
First, log in to Google Analytics.
Choose the site you want to see the bounce rate for.
Then select Audience > Overview, and you will see the bounce rate displayed like in the screenshot below.
Pretty simple, as you can see.
But what does your bounce rate actually mean?
That is where things get more complicated.
One factor that Google looks at when it comes to determining if they should rank your site higher or lower is bounce rates.
That’s how many people go to your website and just bounce right off.
If they’re leaving right away, that means they’re not finding what they’re looking for.
I’m Vashif, and today I’m gonna teach you.
How to Decrease Your Bounce Rate.
The first thing you need to do is show your product or content first.
If people are coming to your site because you’re an eCommerce product, make sure you showcase your products.
If they’re coming to your site because you are service-oriented, or an informational site, make sure you showcase the text first.
I used to do it wrong, my blog, I would showcase my opt-ins, and then you would have to scroll down beneath the fold before you got to the content, but you know what happened, my bounce rate was high.
The moment I removed these opt-ins and these ads above the fold, and I showcased the product or the content first, my bounce rate went down.
Make sure your text size is large enough. What I’ve found is when your text size is really small it increases your bounce rates, hard for people to read, especially if they’re mobile devices.
Make your web pages very minimalistic. If you go on my website, you’ll notice that I have way too much stuff going on. Over the years I’ve decreased it, but I still need to do a better job of getting rid of a lot of my sidebar elements.
I did a test where I just showcased the content before the blog post, and we do this on the crazy egg blog.
So if you go to crazyegg.com/blog and look at some of the blog posts, you’ll notice that we just showcase the content.
Why do we do this?
Because it’s decreased the bounce rate versus having big sidebars, with all these calls to action, just giving readers or visitors what they want first is a great way to decrease the bounce rate.
The next thing you need to do is cross-link. The moment you link within the content to other pages of your website, you’ll notice that people will start spending their time going through your whole site versus just bouncing off that page.
After that, make sure your ad is in images. Images are visually appealing, it keeps people there.
The images could be an image, or it coulda be video, or it could be an audio file, in essence, it’s another type of content that’s not text-based, that keeps people engaged, that’ll decrease your bounce rate.
If you do those things, people will stick on your website longer, your bounce rate will go down, and you’ll rank higher in Google over time.
What I want to focus on today are quick, easy ways you can decrease your bounce rate in the next week.
Throughout all this, I haven’t tackled one big question many people have about bounce rate:
Why does bounce rate matter?
Particularly considering so many factors can affect bounce rate, is it really something we should worry about?
The answer is a resounding yes.
Bounce rate is one of the factors Google looks at when it’s deciding where to rank your website.
Bounce rate can also give you insight into whether your customers are finding what they are looking for or what they expect when they come to your website.
Site owners should be more concerned with user experience than with what is technically considered a ranking factor.
By implementing the strategies I laid out above, you will be able to lower your bounce rate, improve your ranking, and better serve the people who come to your website.
That is a win-win-win.
Do you have a higher-than-average bounce rate? What steps have you implemented to decrease it?
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I’m An Experienced Freelance SEO Expert UK And Professional PPC Specialities UK.
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Thank you for reading, and I look forward to seeing you Tomorrow.